Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond

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Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond

Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond


Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond


Ebook Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond

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Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings―in an effort to put Bernie Sanders’s insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations―and points the way forward to a future where political revolution is truly possible.

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Product details

Paperback: 224 pages

Publisher: Chelsea Green Publishing (November 18, 2016)

Language: English

ISBN-10: 1603587276

ISBN-13: 978-1603587273

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

52 customer reviews

Amazon Best Sellers Rank:

#37,073 in Books (See Top 100 in Books)

I give this book 5 stars not because it's great literature, although it's plenty fun to read. It's actually indispensable, because it spells out in detail the parameters of effective organizing - namely, getting large masses of people to work together in a coordinated manner to achieve social justice. It's difficult, but not mysterious. No PhD necessary. But sustained application and personal sacrifice will be unavoidable.You'll get through it quickly, but keep it on the shelf. It'll be handy during the next four years.

This is a super-insightful, practical, straightforward and inspiring playbook from the architects of the Bernie Sanders distributed organizing campaign (distributed = millions of volunteers coordinating via technology to make contact and engage voters and propel Sanders close to victory in the 2016 primaries, defying all expectations). It's a must-read for anyone who wants to understand the nuts and bolts of how to leverage volunteers and technology to make change happen -- whether it's influencing elected officials and community leaders, getting a political candidate elected, fundraising for your local non-profit, or starting a social media campaign to educate or engage people on a timely issue. This book does an incredible job of walking you through how to leverage, manage, and mobilize scores of volunteers, how to use technology effectively and on a shoe-string budget, things to do as a campaign / volunteer manager (e.g. trust and empower your volunteers) and things to avoid (e.g. being afraid to fire people who like to hear themselves talk but don't actually do the work), and, in short, how to engage, unite, educate, empower and organize a group of people to create the change you want to see in the world. Don't hesitate to read it and recommend it to everyone you know! We need as many citizens as possible to wake up and realize that organizing a committed group of citizens is remarkably straightforward and can have huge impact!

Whether you like to look back at the historical account of how a campaign went from being though of as a passing fad to almost upsetting the system or you want to learn the specifics of what was done so you can implement them yourself, this book is for you. The book breaks down into clear simple steps the actions done by the Sanders campaign to use Big Organizing. The steps while not always applicable to smaller campaigns still provide a real insight into how running campaigns is evolving.

I know both of the writers from volunteering during the Bernie Sanders campaign. Their skillful insight and leadership is keen and right on the money. This book can open the doors for other progressives to be successful. Don't underestimate this book. In years to come, many will point to this book as their stepping off point for political change in America.

The accounts in this book give valuable insights into the Bernie Sanders campaign: where it worked, where it didn't, and how some of its innovations might be instructive for people in the future.

I can't stop reading it! I'm planning to read it multiple times!As an organizer that works on campaigns, this book is an incredible resource. It is a gift to the progressive organizing community. Bond and Exley do a great job of walking you through the various challenges the Sanders campaign faced and how they addressed them. They also walk you through their thinking and the thought process of the team. It's a great opportunity to learn from some of the best organizers in the country.I highly recommend this book to any progressive organizer or organization!

Very instructive for those of us who are trying to accomplish transformative social change.

Interesting experience, inspiring but the lessons leave me wanting more. This is more of a travelogue of hardworking campaigners thsn real strategic advice. Seems ghat a lot of what worked was a tipping point taking place, more than brilliant strategy..

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Rules for Revolutionaries: How Big Organizing Can Change Everything, by Becky Bond


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