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Marketing: The Basics
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‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
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Product details
Series: The Basics
Paperback: 256 pages
Publisher: Routledge; 2 edition (January 22, 2010)
Language: English
ISBN-10: 0415779006
ISBN-13: 978-0415779005
Product Dimensions:
5.1 x 0.6 x 7.8 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#576,636 in Books (See Top 100 in Books)
The information contained in this book is useful, and the authors have endeavoured to keep the language simple and accessible, however the Kindle version (I cannot speak for the printed copy) is riddled with typos, grammatical errors, spelling mistakes, and clumsy sentence structure. Revisions are desperately needed to ensure this book appears credible, and does not continue to seem like the last-minute project of university students.
A mus read if you are thinking about getting into marketing​, but it will not allow you to create a marketing strategy from scratch if you don't have any experience.
Easy to read, very relpful
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